Behold KFC’s Mega Jug drink size: 64 oz of liquified sugar.
I saw this on BuzzFeed the other day:
Apparently KFC is joining the fight against childhood diabetes by agreeing to donate $1 to Juvenile Diabetes Research Foundation every time someone buys a Mega Jug of Pepsi.
Just to be clear, a Mega Jug is 64 oz of liquified sugar—an entire half-gallon. That’s almost a six-pack of regular 12-oz cans—800 calories—all in one offensively huge plastic cup.
KFC’s direct style of damage control seems aimed at canceling out the harm caused by offering a half-gallon serving size. “Drink up,” they seem to be saying, “we’ve got you covered.” But customers would probably benefit more if they just slapped a warning label directly onto the drink, the way that tobacco companies do for packs of cigarettes.