Wiz Khalifa's 'Kush & Orange Juice' Mixtape Is a Surprisingly Hot Trend
Rap mix tapes are normally pretty inconsequential. They are released each day by the truckload and 99% of them are garbage, just putrid, awful music that no one should ever let reach their eardrums. Mixtapes have been a part of hip-hop since the genre’s birth. It’s the easiest way for an artist to get their music out to the public. Since the explosion of the internet it’s been easier and easier to release mixtapes with websites like DatPiff.com. Now a days everyone with a Mac thinks they can rap. It’s very easy. Grab a sample from an 80′s song, put it in Garage Band, throw some rhymes over it – repeat 12 times and you have yourself a mixtape.
It’s very rare for a mixtape to make any waves in the music scene. Today, Pittsburgh rapper Wiz Khalifa was one of the few rappers to make an impact. His Kush & Orange Juice mixtape dropped today and has made its way to the No. 1 spot on Google Hot Trends. Khalifa announced the release of the mixtape on his Twitter account, and his large following responded in a big way. Khalifa left his Warner Bros. Music label about a year ago after he felt they mismanaged his album. The rail-thin, weed-loving (surprise!) emcee has recently been featured on the cover of hip-hop magazine, XXL, annual Top 10 Freshman issue.
The best example of translating prolific mixtape success into mainstream popularity is the incarcerated Lil’ Wayne, who built his loyal following by releasing a plethora of mixtapes online. When a big named rapper uploads unreleased material on the internet for free, it is a way of keeping their fans interested in between albums. It’s normally not a rappers best material, but it wets the palate for fans in anticipation of their next studio release. Basically it’s a marketing technique to build up some excitement for a new record.
Google Hot Trends in the last five months or so has been dominated by scandals and searches of the most recent mistress of Tiger Woods, Jesse James, or Charlie Sheen. It is refreshing to have people searching something with musical relevance. As for the mixtape itself, Kush & Orange Juice, it isn’t too bad. Khalifa’s weed-centric and party style rap can be compared to some of his contemporaries like Kid Cudi with the swagger similar to mixtape king Lil’ Wayne himself. If 22-year-old Khalifa follows Lil’ Wayne’s path to success who knows where he’ll be in five years. (Hopefully not blogging from jail.)