Fast food chains are constantly coming up with new and “inventive” angles to sell their product. Take for instance, Taco Bell. They finally wised up to their stoner clientele, started staying “open late,” and capitalized on the “fourth meal.” Then there’s KFC who, after realizing no one gives a crap about their “healthy” grilled chicken, rolled out this wallop of a sandwich. Now, Burger King is trying their hand at creativity; ladies and gents, I give you the Burger King brunch menu complete with virgin “Mimosa.” The menu, which is being tested in Florida and Massachusetts, will offer Whoppers and a breakfast sandwich with eggs, cheese, tomato, ham and bacon on Ciabatta bread. The BK brunch menu will also offer virgin “Mimosas” with Sprite acting as the bubbly. If it performs well, the menu will be available nation wide.
This doesn’t make any sense. Brunch is the only meal characterized by the presence of alcohol. When I’m hungover on a Sunday I don’t envision myself reaching for some virgin BK “Mimosa.” Nor do I envision myself ordering brunch in my car. If this is how The King gets his Sunday morning fix, I think I’ll spend Saturday night in thank you.