Converse Recruit Soulja Boy, Andrew W.K. and Matt and Kim For “I’m A Goner”
“Two parts rock, one part swag,” “I’m A Goner” might be the weirdest Converse song yet.
When Converse threw The Strokes’ Julian Casablancas, N.E.R.D., and Santigold together for “My Drive Thru” back in 2009 many were delighted that these different musicians joined forces to turn out something awesome. Same thing with the Converse-sponsored “All Summer” with Best Coast, Vampire Weekend’s Rostam Batmanglij and Kid Cudi.
Converse has done a pretty impressive job bringing together the year’s hit artists to promote their timeless sneaker brand, but with 2011’s “I’m A Goner” that all changes. It seems like a lack of talent and imagination is the main difference with this year’s summer song. With Matt and Kim’s hit “Daylight” and a huge fan base there’s no doubt that they are a long lasting, popular indie band for today’s world. So bringing in Andrew W.K. and swag rapper Soulja Boy is kinda weird.
Produced by Matt and Kim’s Matt Johnson, “I’m A Goner” has a pretty infectious beat and sound. It’s when Soulja Boy and Andrew W.K. contribute that listeners will probably feel confused. But Matt was looking for “a song people can party to” so bringing in “Party ‘Til You Puke” rocker Andrew W.K. and “Crank Dat” rapper Soulja Boy must have seemed like a good idea at the time. Of the track, Matt said, “Soulja Boy and Andrew W.K.’s lyrics and energy bring a whole new element to the song that we couldn’t be more excited about.”
Admittedly after listening to “I’m A Goner” a few times it doesn’t sound so bad, but after hits like “My Drive Thru” and “All Summer” this new single doesn’t even compare. Listen to the song at the Converse website where they exclaim “Looking for your party anthem to end the summer off on a high note? Look no further. ‘I’m a Goner’ will make you sing, dance, and party because life is too short to wait any longer.” And that’s what summer’s all about, right?