Like Cinderella, except Lil’ Wayne isn’t poor or beholden to his evil stepmother.
Props to MTV and Lil’ Wayne. You’ve really outdone yourself with your “innovative album release” for “Tha Carter IV.” In a recent press release for Lil’ Wayne’s highly anticipated album, MTV basically praises themselves and the Weezy camp for releasing “Tha Carter IV” directly after the MTV VMA’s, which they claim will start a whole new chapter in music history:
In a music industry first, Hip-Hop megastar and super mogul, Lil Wayne will release his highly-anticipated album, Tha Carter IV, in its entirety online via retail sites including Itunes, Amazon and more when the clock strikes midnight following the “2011 MTV Video Music Awards” this Sunday, August 28th. The physical CD will be available at all major retail stores on August 29th. This innovative album release designates Lil Wayne as the first artist ever to release an album digitally after an award show and is the culmination of what is already a huge night for him with his performance and nominations for “Best Hip-Hop Video” and “Best Collaboration.
As if there isn’t enough hype for Lil’ Wayne‘s ninth studio album—with countless pushed back release dates and tons of talk about featured artists, “Tha Carter IV” definitely doesn’t need any more discussion or anticipation. We all trust that the album will break records and receive lots of radio play.
MTV releasing the album a day earlier is creating even more opportunity for record-breaking album sales and money making, something Young Money Records is all for:
Ronald “Slim” Williams, CEO, Cash Money Records said, “The MTV Video Music Awards are one of the most watched and respected shows in the industry. Wayne is one of the most respected and prolific artists in the industry. By pairing the release of Tha Carter IV with the VMAs, it will certainly add to the overall anticipation and excitement for fans everywhere for what will surely be an unforgettable evening.
Lil Wayne continues to change the game, this time with a new release strategy that demonstrates the power of the VMAs to grab the attention of music fans,” said Stephen Friedman, President, MTV. “After our millions of viewers experience the VMAs, they can go online at midnight and download the album they’ve all been waiting for.
As much as we’re (as well as the rest of the world) excited for “Tha Carter IV,” wasting four hours watching the VMA’s until the album drops just doesn’t really seem worth it. And although this “amazing, innovative idea” allows for “Tha Carter IV” to drop a day earlier, all the patting on the back and praise that MTV and Lil’ Wayne display in this press release make it seem like waiting a day later is a better idea.