It’s nice to hear he has a plan, but 59 steps seems kind of daunting.
In today’s USA Today, the newspaper of record at the Holiday Inn Express, Mitt Romney graced their Op-Ed column to announce that he has a 59-step economic plan to get us out of our current funk. That is wonderful news. It’s great to see a candidate actually elaborate how they plan to facilitate change instead of simply stating all of our problems will fade away if they occupy 1600 Pennsylvania Avenue.
Having said that, I have not read Romney’s 59-step plan. Why? Because it has 59 damn steps.
The American public has a notoriously short attention span, and while we all know our economy can’t return to its former glory at the flip of a switch, no one has the patience for 59-steps. Hell, most of the country doesn’t have enough patience for a 12 step recovery program, yet he thinks people will sit an listen to 59? People in New York City bitch about living in a third floor walk-up, they hate steps so much they refuse to count them, and Romney wants people to listen to how many steps?
When I saw that the article was printed in the previously-unheard-of USA Today Op-Ed section, I assumed that Romney had decent handle on his target demographic. Then he used the number 59.
The biggest issue is that fact that so many steps doesn’t sound remotely manageable. However if he added one more step and referred to it as a four part plan it would sound a lot less complicated.
Think about when you get an Ikea bookcase and you see the list of 439 steps in Swedish, or when an impatient child looks at Lego instructions. You follow the list for a couple steps and then think you have a grasp on the direction it’s going. So you quickly ditch the directions and your bookcase somehow becomes a basketball hoop and that Lego helicopter is a boat that doesn’t float.
The attention span of an American adult is a pathetically limited window. We live in a world comprised of shortcuts and highlights — just the basics. Even sports fans don’t have the patience for Sportcenter anymore—a show comprised entirely of highlights—because we don’t want invest too much time in watching too many highlights of games we don’t care about. So ESPN News was created to be a more condensed and consistent version.
Romney’s reputation is based in being a strong and savvy businessman, and he also has a history of leading struggling companies back to financial success. His financial plan probably makes some good points, but 59-steps? He lost me after five.