Possibly the most famous fictional pair of sneakers in motion picture history, the Nike Air Mag’s, are about to become reality.
“Back to the Future” is one of the most iconic trilogies in the history of American cinema. Over 25 years since the release of the first film Marty McFly, Doc Brown and the flux capacitor remain ever-present in our pop culture-fueled society. It’s one of those films that you can’t stop watching. It doesn’t matter how many time you’ve seen it or what you have to do that day. “Back to the Future” made time travel cool, not to mention Michael J. Fox a movie star.
Other than the incredibly imaginative plot, likable characters and the Huey Lewis and the News music the film’s props played a huge part in the “Back to the Future’s” success. Making a time machine out of a Delorean was nothing short of utter genius. I still don’t think anyone can accurately explain what the flux capacitor does, except for “make time travel possible.” Growing up I asked for a hoverboard for Christmas on multiple occasions. And those power lacing Nike sneakers? Oh, don’t even get me started.
Well, speaking of those power-lacing sneaks, it appears as though Nike is preparing to announce the release of the Nike Air Mag aka the Marty McFly’s as soon as this evening.
Check out Nice Kick’s Matt Halfhill’s midnight surprise by the good people at Nike.
When Nike gives you a call at midnight, you know it’s something good. With just a few hours notice Nike flew me out to LA for “a big announcement.” When they won’t tell you what it is until you get there, you know it’s something bigger than a new colorway of Dunks.
Upon arriving in the room, I found a box waiting for me with an iPod Shuffle with a personal message from Dr. Emmett Brown:
“Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!”
Inside the box was an invite from to [sic] “IT’S ABOUT TIME…an unveiling that could change the course of time” as well as metal shield glasses.
The table of goodies that included mid 80′s candy, Throwback Pepsi (forumla [sic] from 1985), and a copy of Back To The Future all but confirmed the suspicions.
About a year ago we shared with you these documents of the Marty McFly Nike Air Mag shoes registered with the US Patent Office.
It looks like we’re getting closer to 2015 than we thought!
The Marty McFly sneakers have been a long-rumored release for Nike, and it seems as though they’re finally ready a whole 3 years before Robert Zemeckis’s prediction. The viral marketing video was posted on YouTube yesterday by a user named DocEmmettBrown88, which is a genius move by the marketing team at Nike.
The only question is, will there be enough Nike Air Mag’s in McFly’s closet?
[Gizmodo via Nice Kicks]
September 08, 2011 at 5:11 pm, Robert Piacentino said:
they are finally hear!
September 08, 2011 at 9:00 pm, Guest said:
*here
September 08, 2011 at 9:00 pm, Guest said:
*here
September 08, 2011 at 9:00 pm, Guest said:
*here
September 08, 2011 at 6:45 pm, brandon miller said:
been waiting and looking all day for the official announcement…WHERE IT BE!!!!?!?!?!
September 08, 2011 at 7:13 pm, DocBrown said:
On the invite that asked the press to RSVP said the event is at 8:30pm (pst, cause they are in CA) today. So I’m assuming the official announcement will take place at that time.
September 08, 2011 at 8:21 pm, ElRoi said:
F**k Nike and their slave labor made, 1000% marked up crap.
September 08, 2011 at 8:53 pm, PammyCakes<3 said:
Of course there will not be enough! But they know how to market their sneaks… a select amount for a ridiculous high price, then maybe cheaper (BIG MAYBE) sneaks later on… but if its going to be limited (as most classic Nike’s are) then the re-selling on ebay by owners will be astronomical..
this will def not be a shoe to ever drop in value
September 10, 2011 at 9:33 am, Anonymous said:
They also come with the satisfaction that they have contributed to a worthy cause.
http://bit.ly/nRcY22
September 12, 2011 at 9:31 pm, Anonymous said:
I honestly have never understood the hype about shoes. They do not do anything remarkable except keep you from steping on pointy objects that may cut open your feet. The only time I start worrying about shoes is when I do not have any. Other then that, shoes are mostly an after thought. They wear out, they get dirty, I buy new ones. Simple.