Am I the only one who wasn’t aware that there’s a stigma attached to men drinking diet soda?
The campaign for Dr. Pepper’s new 10-calorie diet soda is trying really, really hard to be manly.
The commercial for the new drink (below) shows two burly guys running through a fake jungle playing laser tag, then riding in some kind of four wheeler while one dude looks at the camera and says, “You can keep the romantic comedies and lady drinks, we’re good,” before taking a gulp out of a gunmetal can.
Dr. Pepper also erected a Facebook page for their new product, complete with an application that allows it to exclude women from viewing content. I’m unable to access it due to my pesky extra X chromosome, but I’ve read that it includes a “man quiz” with questions about fishing and hunting, as well a shooting gallery where you shoot things like high heels and lipstick, which is just creepy.
Predictably, a lot of people—men and women alike—find the ad obnoxious. “You shouldn’t need to challenge someone’s masculinity to get them to buy your product. this ad campaign is insulting to women and men alike,” commented one girl on the Facebook page, while others call it “disgusting,” “disturbing” and “shameful.”
Others are standing up for the campaign with zingers like, “To the women complaining about sexism; Man up.”
I know so many men who drink diet soda that I had no idea a brand like Dr. Pepper would need to push this hard to access men. Bill Clinton spent eight years running the free world with a can of Diet Coke glued to his palm. How was this necessary?