The Hyundai Veloster made its debut in New York City last night at an industrial space in the Chelsea Market that was brimming with millennial tchotchkes and a few souped-up hatchbacks.

The Veloster seeks to surround itself with de riguer totems of the twentysomething urbanite and did so in style at the kick-off event, where Dunnies and digital DJ equipment were as commonplace as Hyundai logos.

Partygoers enjoyed the sounds of Hoodie Allen and DJ Neil Armstrong while waiting in not-so-unbearable lines to grab a drink of 42Below Vodka and gawk at a white custom Veloster that looked like it was designed by either Steve Jobs or Stanley Kubrick.

The Veloster continues its march throughout CMJ with a variety of events planned for eager music fans, gearheads, gamers and car buffs. Check out the line-up at Re:Mix Labs.

[Photo via the New York Times]