As though classic Barbie were a regular Amelia Earhart.
When I was about seven, my mom gave me her collection of 1960s Barbies along with a huge variety of mod-style wardrobe, most of which was in excellent, possibly mint condition. Naturally, within weeks several were dismembered, and most had haircuts and red nail polish on their faces, which I thought would make pretty lip-stick and blush.
While it always bugged me that Barbie had fucked-up feet, in general she was a great playmate—pliable and cooperative, pretty and always up for changing her outfit, doing the splits or having fake sex with my one Ken doll. It wasn’t until much later that I discovered that these qualities—along with Barbie’s looks and shopping problem—made her a bad influence on my 7 year-old brain.
Since my mom’s Barbies were created some time in the 60s the pretty, blond doll has done a lot to offend women. Someone did the math and discovered that if Barbie were a real person she would be 6′ 0″ tall, weigh 100 lbs., and have measurements of 39″/19″/33″. At some point, someone coined the term “Barbie Syndrome” to “describe the desire to have a physical appearance and lifestyle representative of the Barbie doll,” often associated with pre-teen girls. And in 1992 Mattel released a talking Barbie which said among other things, “Math is tough,” and “Will we ever have enough clothes?” causing feminists and rational women everywhere to look for alternate playthings for their daughters.
But despite all the controversy Barbie has drawn, the doll still winds up in little girls’ hands every Christmas. Each year, Mattel comes out with new editions, both geared towards kids and adult collectors, and each year, Barbie continues to inspire rage from her haters.
The latest controversy: Tokidoki or “Tattoo Barbie,” a collectors’ doll created by Italian designer Simone Legno, which goes for around $50 and has light pink hair, carries a small dog named Bastardino and is covered with permanent tattoos.
Predictably, parents are not pleased. As Telegraph pointd out, Holly Lebowitz Rossi, a writer for parents.com, commented, “For those who look to Barbie as a role model for strong, empowered girls, the Tokidoki doll is overly-sexualised and inappropriate.”
One could easily argue the opposite. The classic Barbie—who is no less sexualized than the Tokidoki doll—hasn’t been thought of as a positive role model by many women for decades now, and during the same period tattoos, piercings and dyed hair have become far less associated with “inappropriateness” and more associated with individuality and style.
As Christian Science Monitor pointed out, “A 2006 Pew Research survey found that 36 percent of adults age 18 to 25 have at least one tattoo, as do 40 percent of those age 26-40. Additionally, 54 percent, or over half of respondents in those age groups, had done at least one of the following: gotten a tattoo, had a body piercing in a place other than their ear lobe, or dyed their hair an untraditional color (Tokidoki doll pink, for example).”
The Tokidoki doll, which clearly has an artsy side and a sense of humor when it comes to dog-naming, may actually be a better role model for strong, empowered girls than the classic blond, tattoo-less Barbie.
That said, though I don’t have kids, I think relying on an inanimate object to be a role model might lead to trouble, even if the object doesn’t have an unattainably hot body and luxurious yellow hair. Barbie has undoubtably had an influence on young girls, but the term “role model” works best when applied to flesh and blood people instead of barbies, whether or not they have tats.





October 21, 2011 at 2:11 pm, Elizabeth said:
And what of the pregnant barbie? What if the little girl didnt have a Ken? This is just ridiculous, why do some people have to make such a big deal of things….the world is full of hate. Cant they pick something worth fight about?
October 21, 2011 at 2:33 pm, Susan Davison said:
If girls want to have pink hair and tattoos on their dolls, they can put it ther themselves. I don’t have any bad comment about the doll, but the dog??? really do we really want our young girls running around in school swearing?? Bad choice for the name
October 22, 2011 at 4:32 am, Fire_bomb said:
Bastardino is the name of that dog log before Barbie came into tokidoki’s realm. It’s one of their prominent character.
November 04, 2011 at 11:17 pm, jaylikeBird said:
We do not want our young girls running around in school swearing. Running in hallways can be dangerous. They should be sure to walk at a reasonable speed as they go swearing around school.
October 21, 2011 at 2:55 pm, Natsukigirl said:
If you’re using -or would even remotely consider- a toy a role model for your child, you are a BAD (no… sorry, STUPID) PARENT. Stop blaming everyone else for YOUR bad parenting, face it… you suck.
October 21, 2011 at 10:34 pm, Anonymous said:
I don’t think its the kids that have the problem… its the mothers that have the Barbie Syndrome. They might not have all the junk, but they want their kids to have “what they didn’t”. it ridiculous. This is a doll. Collectors item or not, this one at least has some reality to it.
October 22, 2011 at 6:35 am, Melinda Cain said:
I agree, and I would like to add.. How can she be more sexualized than the typical barbie? She has more clothes on?
November 13, 2011 at 12:09 am, Bec14 said:
Does anyone get that this particular Barbie is an adult collector’s item? Just like there are action figures made for the adult collector, this is too. Why in the world would anyone pay 70.00 or more for a kid? Barbie is no influence; she’s just a doll. I think if you let kids play with the regular Barbies, they know she’s just a doll. Get over it.
And please stop with the “role model” bit. Can’t anyone do their own thing and quit worrying about whether a doll or “celebrity” (the term is relative these days) will influence anyone? Follow your own dreams and make your own inspirations. Teach your children to use their brains and encourage education.
So many worry over the wrong things, such as a Barbie that was not made for kids. But many are not concerned enough that they allow too young kids to chase after teenage pop stars such as Justin Bieber or Miley Cyrus. Kids are far too young to care about what teenagers, or in some cases, adults, are doing. The “influence” these days are the parents themselves. Mom and dad try to be their kids’ best buddies, and want to dress and act like teens. If anyone is encouraging tattoos, it’s the adults. No child needs a Barbie when their own parents let them do whatever they want.
As for tattoos, very few could have a small one, and pass it off as exotic. They were mostly seen on ex-cons and bikers. Sorry, they were considered low-class and they still are. You can’t change a low-class thing and suddenly call it fashionable. What may look ok on a doll or a comic book character, does not look fine in real life.