Cash from Occupy Wall Street products may soon be occupying the pockets of a couple seeking to trademark the term.
As BoingBoing pointed out earlier this week, a U.S. Patent and Trademark Office (USPTO) app revealed that “Robert and Diane Maresca of Long Island, New York, are seeking to trademark the phrase ‘Occupy Wall St.” According to the certificate, the two plan too use the phrase on “a wide variety of goods, including bumper stickers, shirts, beach bags, footwear, umbrellas,” and, most appropriately, “hobo bags.”
“I’m no marketing genius, but when you got something that’s across 50 states, it’s a brand now,” Robert Maresca told CNN. Maresca and his wife filed the $975 trademark request on October 18.
“I’m the best person they could imagine buying the slogan, because no one has their interest more than myself,” said Maresca, a member of the Independent party. “This is an important slogan; somebody else might have gotten a hold of it.”
“I’m also really against corporate money distorting elections,” he went on.
In the comment section of BoingBoing’s piece, many expressed doubts that USPTO would even approve such a trademark, and pointed out that even if they do, the process can take months. It’s difficult to predict how the movement will change as the winter starts occupying the Northeast, and the flavor of the protest itself continues to evolve.
But needless to say, plenty of t-shirt designers have already started profiting from the viral movement. A site called Skreened already offers an Occupy Tee for $31.99, and Zazzle is hawking a vast range of Tees with “Occupy” and “99%” graphics, including one which says “Proud to be one of the 1%.”
And as Gawker pointed out, Atlanta man Brad Delhover has applied to trademark a more specific iteration of the “Occupy” slogan: the words “Occupy This” with an arrow pointing down, to be used on “short-sleeved or long-sleeved t-shirts.”
It’s not surprising that swarms of individuals are looking to profit from the “Occupy” movement. For every Occupier outraged that individuals are looking to trademark their slogan, there are surely thousands who are kicking themselves for not thinking of it first.
We should just hope that if the Marescas or anyone else succeeds in claiming the term and uses their success to build a massive T-shirt empire, they’ll be willing to pay a fair tax rate and, as Maresca himself claimed above, to not use their new wealth to “distort elections.” It’s not wealth itself that the movement should be protesting, but rather how wealth is used.





October 27, 2011 at 2:01 pm, Obvious said:
Robert and Diane Maresca of Long Island, New York are everything that is wrong with this country. And obviously no one understands what trademark means anymore.
October 28, 2011 at 12:50 pm, Jaed Deaj said:
Obvious,
Its obvious to me you just can’t stand anyone making a $1 more than you do. The funny thing about wealth redistribution is those that say they believe in it never want to redistribute THEIR OWN wealth. They always want to redistribute SOMEONE ELSE’S wealth. That fact can easily be demonstrated by any number of posts in which the poster makes some statement backing this socialistic idea only to later add something like “I ONLY make $100,000 a yr. I’m not rich.” (funny, I made about $2,000 last year. Since when did poverty level reach $100,000?) But of course, the same poster, decrying the greed of others, has overlooked HIS OWN, in his mad dash to grab someone else’s money.
You know what a fair tax is? It is one in which the rate is no higher than the one you’re willing to pay yourself and does what the tax system is solely designed to do; raise revenue.
The socialist experiment has been tried for over 100 yrs. Its failed all over the world. It has never so much as one poor man rich but it has made trillions equally poor.
Time to end the nonsense. One tax. One rate that everyone pays. Its time for the FairTax. Did you know that under the income tax, the poor spend a higher percentage of their income on necessitities than even the MIDDLE class and without the extra money in the wallet and prebate that the FairTax provides?
http://www.fairtax.org
November 01, 2011 at 2:05 am, Cdiddle said:
Jaed how long did it take you to write that tired shit? Because you can never get that time back
November 30, 2011 at 7:02 pm, KeenTrager said:
Pretty sure alot of this guys time is wasted, admonishing him only validates that he has a point. Which he doesn’t.