There are plenty of reasons why kids dream of being rock stars when they grow up: ludicrous Monopoly-level cashflow, immense fame, including 24-hour access to babes, and the possibility of hanging out a lot on a yacht. When it comes to jobs kids want, the pros for “rockstar” is a long, seductive list.
That list seems to have just gotten a little longer: Kellogg’s recently decided to give Tim Burgess, lead singer of the UK band The Charlatans, his own cereal called Totes Amazeballs. In addition to having an awesome name, Totes Amazeballs features a cartoon picture of Burgess on the box.
How did Burgess pull this off? Very easily, it seems. The British rock star tweeted jokingly that he’d like a cereal called “Totes Amazeballs,” slang for “Totally Amazing” (or something), and someone in the Kellogg’s Twitter department saw it and decided to go ahead and oblige. That’s right: he tweeted that he wanted his own cereal and now he has one.
And to add to the coolness of the whole thing, Totes Amazeballs sounds delicious, like a glorious mix of all the best sugar cereals. According to MSNBC, it’s a mix of marshmallows, pieces of shortbread, raisins and Coco Krispies.
How will they market Totes Amazeballs? “We were thinking of something you’d eat at a festival that’d get you back on your feet,” Burgess told NME. “Something when you wake up a bit hungover will get you out of your tent – it’d make sure you’re raring to go! It’s heavy duty and festival friendly. It’s the Jazz Odyssey of breakfasts.”
Sounds like a hit. Well done Burgess, and well done Kellogg’s for following Ben & Jerry’s on the pop culture flavor train. Hopefully this is just the start.
Tim Burgess pictured with a box of Totes Amazeballs via Twitter.