Linsanity was short-lived and crazy. It was clearly the biggest thing in basketball (maybe all of sports) since LeBron James’ ill-conceived “Decision,” but it was even stranger: It was the sudden discovery of unimaginable talent from the depths of the bench. It was the perfect canvas for every one of us working schlubs to project our deepest fantasies—that we may wake up tomorrow and go from riding the bench of life to being one of its superstars.

Which may be why, months after Linsanity officially cooled off, Lin is still selling jerseys like crazy.

NY Daily News notes today that Jeremy Lin’s jersey is stil the #2 selling jersey between April 2011 and today. And keep in mind, Lin was traded as a benchwarmer until the end of 2011—he didn’t even have a Knicks jersey until December, and he didn’t really wear it until early February.

By about the end of February, Lin’s explosive run as the best debut in NBA history was officially over. By that time he’d turned into a sensation. Ben & Jerry’s produced its own Linsanity ice cream (which was quickly recalled for seeming too racist)—the fanfare was crazy.

Apparently someone forgot to tell basketball-jersey-buying sports fans the craze is over, because Lin is still selling more jerseys than any members of Miami’s famed dream team of LeBron James, Dwayne Wade, or Chris Bosch.

Maybe that’s because Lin’s humility is the kind of quality you want to sport on your back, whereas King James’ arrogance is the kind of thing that, no matter how impressive his moves on the court, makes you want to change the channel.