So you’re flipping the channels one night and thinking “gee, I sure want to move to a country where I can ride my convertible and play rhythm guitar for Roseanne Cash’s incredibly diverse backing band.” Shockingly, there is a place for you to go for that. No, it’s not Dave & Busters. It’s America. You may be aware of it.
The commercial below, which cost $12.3 million to make, features Roseanne Cash on guitar while a fast-paced edit of American landmarks flashes before the viewer, Johnny Mneunomic style. There’s New Orleans. There’s a crawfish boil a-happenin’. There’s the Golden Gate bridge. There’s a Redwood preserve. There’s Times Square.
“It is closer than it seems / come find your land of dreams” sings Roseanne Cash, and the YouTube page provides a link for Discover America (which is America’s website, dontcha know!) The commercial is being shown in Canada, Japan, and various other countries around the world. Is it a good commercial? More than one of us here at the D&T offices thought it resembled those “Go Forth” Levis commercials from last year. Is the commercial effective or is it simply propaganda for a police state?