Freddie Mercury will rise again as an optical illusion (a variation on the hologram) to appear in “We Will Rock You,” the musical based on Queen’s music, in London.
In the hologram craze that swept the live music world after Hologram Tupac’s appearance at Coachella this year, Roger Taylor of Queen initially told Billboard that he would not perform with Hologram Freddie Mercury. And we couldn’t blame him—as cool as it might have been for fans to see a Tupac concert, it must have been creepy, if not downright heart-wrenching, for Snoop and Dre to perform alongside their fallen comrade. “I don’t want to appear with a hologram of my dear friend,” said Taylor. “It’s the real one or no hologram for me.”
Perhaps alluding to plans already in the works, however, Taylor said, “Were somebody (else) to use a hologram of Freddie, I would have no objection.”
Grantland now reports that Freddie will rock audiences at the upcoming 10-year anniversary of “We Will Rock You.” Presumably Taylor won’t have to actually appear with the hologram of his friend, which seems consistent with his earlier sentiment that “someone else” could appear alongside Freddie.
However there’s also the issue of holographic resurrection looking opportunistic, even disrespectful. News that TLC would resurrect Left Eye for a hologram tour after Tupac’s success at Coachella was met with a heavy dose of skepticism.
Of course, Taylor and Brian May will be touring as Queen this summer with American Idol Adam Lambert. They no doubt could have generated serious headlines and ticket sales with a full Freddie Mercury hologram tour, so I guess you have to hand it to them for keeping their own shows live and in the flesh.
Hopefully other artists will take a cue from Taylor and May’s reluctance, lest the all-hologram Coachella meme become a reality.