Ad agencies are getting really careless lately. Only last week there was an upheaval over an obvious steal from Beach House in a Volkswagen ad, and now LCD Soundystem is inadvertently providing “inspiration” for a commercial.
In the new T.G.I. Friday’s ad for their “May Pick 2 for $10″ campaign, a song is used in the background that ganks more than one of the motifs found in the LCD Soundsystem single “Daft Punk is Playing at My House.”
How many can you count? Let’s see: there’s the double-punch beat breaks, the cowbell pattern, a gruff and rubbery bassline that basically sounds like the original’s notation played in reverse order, the talked-sung vocal line through a distorted mic, and that abrupt close, all set at around approximately 125 BPM. Pretty open and shut case if you ask me.
Plagiarizing indie rock groups for advertisements seems to be all the rage now. With the aforementioned Beach House pull last week, as well as last year’s incidents with Grizzly Bear and Fleet Foxes being ripped off for songs used in ads for Troy University and a Spanish sports equipment company, respectively.
As I mentioned in the previous Beach House post, it’s not wrong to want to copy an artist’s overall aesthetic for the purpose of conveying a familiar feeling one wants to associate with what they’re selling; but these instances where they target hooks of specific songs is too far and unfair to the artist who doesn’t necessarily want to be associated with the product or service.
Maybe the companies that produce these tracks can band together and release a compilation of indie rock facsimiles. I might buy it…no, I wouldn’t.
UPDATE: Tweet from DFA Records: “well…James does love mushrooms & poppers!”
Check out the ad below as well as the original song it takes from.
T.G.I. Friday’s advertisement
LCD Soundsystem — “Daft Punk is Playing at My House”