It’s always fun when an artist casts themselves against type. For years Radiohead fans have been saying that the most contrarian thing Radiohead could do at this point is make a straight-up pop record. Die Antwoord offer up something of this kind of cross-casting with their new video for “Baby’s On Fire.”
The South African electro dance duo have earned a reputation for shock and general freakiness (see singer Yolandi Visser’s blackout contact lenses in the “I Fink You Freaky” video) along with a stark, minimal aesthetic. So the last thing we’d expect to see out of a new Die Antwoord video is a pastel pinks and bright sunlight.
The new video plays out like a short film with Visser and Ninja running the roost in the only bright pink house on the block. Sure there’s still weed smoking out of a pipe shaped like a pistol, a motorbike doing donuts and the more typical Die Antwoord accoutrements, but it’s fun to see the band explore a new aesthetic here. Check out the video below.