Three weeks ago, some good-for-nothing pranksters thought it would be funny to trick Bethel, Alaska—population 6,080—into believing a Taco Bell was opening a branch in their town. Only after the jerkfaces littered the town with Taco Bell fliers complete with a fake phone number and website did local radio station KYUK investigate and announce: “Sorry folks, in Bethel you won’t be able to munch on Cheesy Gordita Crunches or Grande Nachos anytime soon. That’s right, officially Bethel is not getting a Taco Bell. I repeat. Bethel is not getting a Taco Bell.”
The fliers were quickly replaced by Bethel’s shattered dreams—until this week, when Taco Bell transformed the townspeople’s disappointment into a marketing event, airlifting a truck and 10,000 free Doritos Locos tacos to the town’s center. Apparently hundreds rushed the truck and spent the otherwise dreary afternoon gorging on Taco Bell’s deliciously horrible tacos.
The pranksters have not been caught, so they likely partook in the Taco Bell Festival as well. So be it.