Three weeks ago, some good-for-nothing pranksters thought it would be funny to trick Bethel, Alaska—population 6,080—into believing a Taco Bell was opening a branch in their town. Only after the jerkfaces littered the town with Taco Bell fliers complete with a fake phone number and website did local radio station KYUK investigate and announce: “Sorry folks, in Bethel you won’t be able to munch on Cheesy Gordita Crunches or Grande Nachos anytime soon. That’s right, officially Bethel is not getting a Taco Bell. I repeat. Bethel is not getting a Taco Bell.”
The fliers were quickly replaced by Bethel’s shattered dreams—until this week, when Taco Bell transformed the townspeople’s disappointment into a marketing event, airlifting a truck and 10,000 free Doritos Locos tacos to the town’s center. Apparently hundreds rushed the truck and spent the otherwise dreary afternoon gorging on Taco Bell’s deliciously horrible tacos.
The pranksters have not been caught, so they likely partook in the Taco Bell Festival as well. So be it.
July 10, 2012 at 4:02 pm, Taco Bell made two commercials out of airlifting those free tacos to Alaska | Death and Taxes said:
[...] tacos to Alaska By Carmel Lobello 1 min agoYou know that giant black truck of Doritos Locos tacos Taco Bell airlifted to Bethel, Alaska a few weeks ago after someone tricked Bethel’s townsfolk into thinking a branch was opening [...]
July 11, 2012 at 11:36 am, Old Spice vs. Taco Bell: a Twitter war over ‘fire sauce’ | Death and Taxes said:
[...] By Alex Moore 1 min agoBrands try to latch on to viral momentum all the time. Taco Bell recently airlifted a taco truck and 10,000 Doritos Locos tacos to a remote Alaskan town when a prankster put up fliers [...]
July 11, 2012 at 4:06 pm, Taco Bell airlifts 10,000 free Doritos Locos tacos to Alaska | Matt Rude's Blog said:
[...] Taco Bell airlifts 10,000 free Doritos Locos tacos to Alaska. 44.939803 -93.253334 Share this:TwitterFacebookPinterestLinkedInTumblrMoreStumbleUponRedditDiggEmailPrint This entry was posted in Aside by Matt Rude. Bookmark the permalink. [...]
August 29, 2012 at 11:24 pm, Five Byte – Biggest News So You’re in the Now said:
[...] 4. Bethel, Alaska lived through a horrible prank a few weeks back. Some heartless person started a rumour Taco Bell was opening in their isolated town. It wasn’t. So Taco Bell airlifted 10,000 Doritos Locos Tacos and made the people happy and give them some more web … [...]
November 19, 2012 at 5:30 pm, A harbor without a road is just the icing on the cake for this Alaskan town | Death and Taxes said:
[...] without a road is just the icing on the cake for this Alaskan town By Kevin Camps 1 min agoAlaska. The last frontier. A place filled with grizzly bears and TLC shows. A place where Sarah Palin was elected not once but [...]
May 03, 2013 at 1:38 pm, Five Byte - Biggest News So You're in the Now | Nat & MarieNat & Marie said:
[...] 4. Bethel, Alaska lived through a horrible prank a few weeks back. Some heartless person started a rumour Taco Bell was opening in their isolated town. It wasn’t. So Taco Bell airlifted 10,000 Doritos Locos Tacos and made the people happy and give them some more web … [...]