For years we’ve often wondered what Hype Williams is up to, or, for that matter, what his mother was thinking when she named her son “Hype.” But now we have an answer to at least one of those questions with the new Jack White video for “Forever 21″ “Freedom at 21″ – a song about camisoles and budget-priced jelly shoes having your feet chopped off and walking on salt. No. Really. Them’s are the lyrics. Oh, and QOTSA frontman Josh Homme show up for a quick cameo. So there’s that.

Take a look for yourself.