Yeasayer have announced that they will unveil their new album “Fragrant World” in full this week as part of a global scavenger hunt. Yes, a scavenger hunt. Dig it.

The band states:

“We have received message that we are on the verge of embargoed information being leaked through the cracks of the digital universe. Once again an attempt to tell the story before our mouths can spit. In order to have the edge we have created PSCYVOTV standing for PREEMPTIVE SELF-COMMISSIONED YEASAYER VORSTELLUNG or TRACK VISUALIZER.

“Using the talents of Yoshi Sodeoka we have created a moving visual for every song on our new album FRAGRANT WORLD and have hidden them all over the internet. The visuals will live on the web until Friday at 8pm EST. You’ll have a few days to find, listen, and most importantly, hear the album from our hands first. At 8pm sharp PSCYVOTV will be removed.”

It’s a pretty creative method of releasing an album. Enjoy the hunt, folks.

Watch the video for the fantastic track “Henrietta” below.

[Image: Anna Palma]