In an ad for the new social media site Branch, created by Twitter co-founders the Obvious Corporation, the site claims it’s looking to do what Facebook, Twitter and Google+ haven’t been able to do: foster actual conversations.

On Twitter, users are limited by 140 characters and other quirks of the system. With Facebook, users often passively “Like” or “Dislike” a post with no further comment. G+ suffers from the same problems. The Obvious Corporation is apparently trying “to turn the Internet’s monologues into dialogues.”

Branch users will be able to pull content from Twitter, for instance, and start a dialogue on the subject, as well as embed conversation threads on sites like WordPress and Tumblr.

Seems pretty neat. The ad, however, does the service no favors with its vagueness.

Watch it below.

Branch from Branch on Vimeo.