American Apparel causes controversy again with Hurricane Sandy promotion
Our favorite “edgy” brand of plain clothes is in the news today for a really stupid PR stunt. American Apparel is offering 20% off any purchase online if you reside in the Hurricane-ravaged states of Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland as a promotion for those “bored” by the national disaster that is Sandy.
The company sent out a hurricane email blast about their promotion to all of their customer contacts in the area. You would think that American Apparel would take note that in the past profiting off disaster has been just that: a disaster. Profiting off of others’ losses in the end is probably going to (or at least should) get at least a few people fired from the company.
This is just attempt by American Apparel to stay relevant and in the news. From a company that takes racy photos of their product to keep edgy even this promotion comes as a surprise. With their owner continuously having to deal with sexual harassment cases you would think that someone at the top of the company would have put the kibosh on this idea.
So there you have it folks, if you live in the area affected by the storm and want to buy overpriced products go for it and enter SANDYSALE when you check out.
Follow Kevin Camps @kpcamps.