Just how weird is Grizzly Bear’s new video? Well, within the first thirty seconds you see someone’s hair getting pulled out by tweezers. On top of that, there’s all sorts of blood-test taking and random other medical procedures going on.
Though visually fascinating, it’s the kind of promotional video that verges a little too close to “pretentious art wankery” rather than “cool music video” – Grizzly Bear are a great band who might benefit from a more cohesive video. Look what simple, effective music video concepts did for The White Stripes and Weezer back in the day. Maybe Grizzly Bear should think about hiring Spike Jonze?