In the ’60s an experimental filmmaker named Paul Sharits made a series of what he called “flicker films,” which are just alternating black and white frames, so that when they’re projected they flicker white flashes on the screen in slowly changing patterns. Eventually your brain freaks out and you start to see colors on the screen instead of the white that’s actually there.
Animal Collective‘s new video for “Applesauce,” directed by Gaspar Noé of the triumphant “Enter the Void,” is a similar experience, except the flickers are actual colors and there’s also a silhouetted model suggestively eating fruit in the front of the frame.
Once again Animal Collective continue to push boundaries. Watch below.