Burger chain permanently adds 5,100-calorie Triple Triple to menu
Given this week’s news of the death of Heart Attack Grill spokesman “Patient John” in Las Vegas, this is probably not the most fortuitous week for PR to pimp new shock-valued meals. But the permanent addition of the Triple Triple Burger at a Jake’s Wayback Burgers wasn’t part of some headline-grabbing stunt for their national chain; impressively enough, that decision was made to keep their pant-messing customer base coming back.
Since 2012, the Triple Triple Burger had been offered for a limited time as one of those I-can-actually-hear-you-getting-fatter gimmicks. Nine patties, nine cheese slices, 5,100 calories, 117 grams of saturated fat — a CBS News affiliate in Texas pointed out, that the sandwich is the nutritional equivalent to roughly six buckets of KFC fried chicken. In no way that could become a staple item on any restaurant menu. Unless, of course, you live in the greatest country in the history of the world. Rejoice, America!
Now, thanks to an apparent boost in sales from the $12.99 item, word ’round the deep fat fryer is that Jake’s Wayback is including the Triple Triple Burger to its menu at all 62 locations in 14 states, not just intermittently but forever and until the end of time. The menu on the chain’s website has yet to reflect this, and, as of this writing, the marketing hats at Jake’s HQ in Connecticut were not available for comment. But we’ll let you know if the raging grease monster on the other end of the phone tells us any different.
UPDATE: We just got word from Jake’s HQ that the Triple Triple Burger will be added to all locations permanently on March 1, and they claim the calorie count is not in fact 5,100 but a mere 1,979. (How nine patties only add up to 1,979 calories is beyond me.)
