The problem: Apple was using the wrong software the entire time. Doh! The new software will be released in the coming weeks and should clear things up with the new phone. However, some tech blogs like Gizmodo still believe that the signal problems won’t be resolved by the update.
In a statement, Apple said, “Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong.” They were stunned! But why were they when for the past two generations of iPhones haven’t really worked well as phones. Signal problems, crashing and glitches have abounded.
An email exchange released last week on Boy Genius Report between Apple CEO Steve Jobs and an iPhone user only helps to highlight their scoffing and disregard for customer issues. The iPhoner, exasperated and frustrates, complains that he has experienced problems with the phone, and in a weird twist, was being made fun of by Android users. It’s unusual, but Jobs’s reaction is even more disconcerting.
He writes, “No, you are getting all worked up over a few days of rumors. Calm down.”
It’s almost like Jobs was talking to a child. This back and forth continues until Jobs, also in a strange move, says “Retire, relax, enjoy your family. It is just a phone. Not worth it.” He is right, the phone is not worth it. But a lot of people invest their time, money and, sometimes, sanity in Apple.
Even though the problem with reception has been solved, Apple has shown that they don’t really care all that much about the issues that their customers face. They’re just rumors. The problem: Sometimes rumors wind up being true.