Milwaukee bar constructs fake Brazilian slum for yuppies to enjoy the World Cup in

Milwaukee bar constructs fake Brazilian slum for yuppies to enjoy the World Cup in

Jun 11, 2014

Hey, so have you ever wanted to experience the romantic glamour of poverty, but like, without all the depressing poor people and with more craft beer? Well then! Do I have a place for you! Nomad, a bar in Milwaukee, is constructing a fake Brazillian favela for you to enjoy watching and celebrating the World Cup in!

Via OnMilwaukee:

The World Cup begins this week, and Milwaukee’s ready. And, of course, Nomad World Pub is ready, too.

Nomad, 1401 E. Brady St., has month-long celebration on tap and it begins Thursday, June 12 and doesn’t stop until the final match on July 13.

Two block parties (June 22 for USA vs. Portugal and July 13 for the final) are planned. For the final match, Nomad plans “Brasil on Brady,” a two-block stretch of Brady Street featuring live music, Brasilian dancers, vendors, and a Jumbotron for the final match of the tournament.

The Nomad event includes the temporary construction of a courtyard viewing area inspired by the colors and spirit of the mountainside “favelas” of Rio de Janeiro, Brazil. The “Nomad Favela” takes over an adjacent parking lot and consists of a surfboard bar, a Belair Cantina taco shack, and large outdoor space to view all of the tournament’s soccer matches on six large televisions. The unique space is the collaborative effort of a small group of volunteering artists and craftspeople and includes several from Makerspace.

“We like to say we are the home to soccer fans of all nations at the Nomad,” said Mike Eitel, owner of the Nomad. “We really try to provide the best option in the state of Wisconsin by making the experience fun, exciting, and just a little bit different.”

Ah yes! How very whimsical! The colors and spirit of mountainside favelas! Do you know what a favela is? It’s a slum. It’s where poor people live–usually poor black people. Here is what they actually look like:

Riofavelaap 638x425 Milwaukee bar constructs fake Brazilian slum for yuppies to enjoy the World Cup in Maré polícia Milwaukee bar constructs fake Brazilian slum for yuppies to enjoy the World Cup in

favela 1 Milwaukee bar constructs fake Brazilian slum for yuppies to enjoy the World Cup in

The grand irony here is that the poor people who live in the real favalas are actually protesting the World Cup for a variety of reasons. One being that 15,000 families have been relocated to make room for that and for the 2016 Summer Olympics. Another being that one of these ever-so romantic favelas is being demolished in order to turn it into a parking lot for the refurbished Maracanã stadium. Oh, and the cost of that reconstruction could fund 200 schools for poor children in Brazil.

The Nomad website actually refers to the favela as it’s “shanty town,” in order to be completely clear about the fact that they are basically having a poverty-themed costume party for their restaurant.

I’m sorry, but playing “poor people dress up” is really just not OK. It’s tacky as hell, and entirely unsettling to think of a bunch of white yuppies sitting around drinking expensive imported beer and eating artisan tacos or whatever while romanticizing the surroundings of poor people of color who live in Brazillian slums and talking about how “Eat, Pray, Love” totally changed their lives or something.
[H/T Gin and Tacos]

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