Rampant speculation has criss-crossed the Internet for tomorrow surprise itunes announcement.
Apple have promised another iTunes development for tomorrow, which will likely reinvent the service.
There are more than a few ideas floating around the web about what users want, what they’ll get, and how it will revolutionize the consumer experience. But what does it say about the media Apple sells, especially music, when it’s converted over to the stream?
When the Arcade Fire released “The Suburbs,” on August 2, 2010, it went straight to number one. There are a few reasons it did. The band worked tirelessly for the previous seven years, they recorded more than five great songs (this is a lot) and put on countless inspiring live shows.
Amazon also sold “The Suburbs” for $3.99. Merge, their label, issued a press release stating they were the number one record company in the world. What they left out was the fact they were the number one record company in the world at the exact moment society decided records weren’t worth anything anymore.
If Apple don’t announce a streaming music-subscription service tomorrow, as well as cloud-based music storage, it would be a shocker. And not just because they have the technology, the server capacity, and have sold monstrous amounts of iPads, iPods and iPhones that are attached to the Internet at all times. It would be a shocker because consumers are ready for it.
ITunes LP (which labels forced on Apple) was not a success. When people actually purchase music, they don’t do it in bundles anymore. People’s tastes are too ephemeral, which is not reflected in a sturdy piece of 180-gram vinyl.
Look forward to what Apple brings: all the music in the world, all the time. If you’re the fidgety one who can’t stay focussed on a single album, that’s not technology’s fault. Besides, Steve Jobs love records.