“Forever Lazy” sounds like the title of a bad emo song. Either that or a phrase from the HRSD depression questionnaire—not a pajama.
But apparently two dudes from Wisconson are here to prove me wrong. Dave Hibler and Tyler Galganski, both in their mid-20s, came together this year in Hibler’s basement to create what is quite possibly the most unflattering pajama/blanket combo ever known to man—a giant, adult-sized fleece sack called Forever Lazy.
It takes a very special entrepreneur to try the Snuggie and think, “I can do better.”
But it appears that they were right– the Snuggie does indeed have one obvious design flaw. As anyone who has ever spent a Sunday (or Tuesday) afternoon on the couch, eating deviled eggs, crying and watching “You’ve Got Mail” knows, when you get up to pee, you’re risking having a very chilly bum.
So Hibler and Galganski came to the rescue. By combining two American attributes—shocking laziness and zealous entrepreneurship—they brought the adult fleece onesie to life.
If you’re wondering, “how do I go to the bathroom without exposing my torso or risking dropping a sleeve in the toilet?” once again Hibler and Galganski are two steps ahead. Forever Lazy features special zipper hatches in front and back, “for great escapes when duty calls.”
After perfecting their creation and and stripping every inkling of subtext from its name, they tackled the challenge of selling it. What they came up with was this two minute commercial for their new product.
“Just slip it in, zip it, and get lazy. Now you’re covered from head to toe.”
I think the voice over actor meant to say “slip it on,” but that’s a small flaw in an otherwise solid informercial for a perfect new product.