Watch Mitt Romney’s super angry 1994 ad attacking ‘negative’ Ted Kennedy

Watch Mitt Romney's super angry 1994 ad attacking 'negative' Ted Kennedy

In 1994, long before he was a two-time presidential candidate and even before he was Massachusetts’ governor, Mitt Romney tried to unseat liberal lion Senator Ted Kennedy. It was a knock-down, drag-out fight that found Romney, now trying to paint himself as a “conservative,” courting everyone from gay people to pro-choice advocates.

For example, he privately told gay rights activists, “we must make equality for gays and lesbians a mainstream concern,” and in a debate declared, “I believe that since Roe v. Wade has been the law for 20 years, that we should sustain and support it.” Basically, Romney — running under the slogan “The Change We Need” — took a left-leaning moderate position that he has since tried to distance himself from, which is why he is so-often called a “flip-flopper.”

As part of his ultimately unsuccessful attempt to replace Kennedy, a beloved senator with a famous family and scores of fans, Romney released this 30-second commercial blasting Kennedy for his “negative campaigning,” like when Kennedy reminded voters that Romney’s Mormon school once banned blacks from becoming priests and that Romney slashed staff and budgets when he took control at Bain Capital.

For a candidate who’s trying to take the high ground in a campaign ad, Romney sure sounds negative and angry, which is actually a welcome change for someone known today as being preternaturally cool, calm and collected.

Here’s the commercial of Romney attacking Kennedy. Oh, I’ve also included an unaired ad Kennedy’s team put together to highlight Romney’s job-slashing business background, as well as a Romney ad celebrating the candidate’s support for the death penalty. At least that hasn’t changed, right?