An introduction to YouTube child-rap sensation MattyB

Occasionally things come across my proverbial “desk” that make me want to immediately pour a strong drink.

Insert MattyB. Matthew Morris, aka MattyB, is an adorable 10-year-old white rapper from Atlanta, Georgia who has accumulated more than 550 million video views and more than 1.4 million YouTube subscribers. Cheesy yet cute, his covers and original material blow whatever you were doing at 10 out of the water.

Per his website, “MattyB has made himself known for his G-rated, yet complex rap lyrics which lead a young generation of kids to follow their dreams, believing that anything is possible.” To put what he does in context below is a recent cover he did of Macklemore and Ryan Lewis’ “Can’t Hold Us.”

While analyzing the musical output of a 10-year-old would be an insult to both me and him, let’s just say it is music by a 10-year-old for 10-year-olds. My issue is not with his lack of talent but the entire ideology behind MattyB.

While exploiting child musicians and actors is nothing new, technology, especially Youtube, has made it easier than ever for parents to put their children out there. In no way am I saying that MattyB is not doing exactly what he wants to do, I am sure he is, but at age 10 it should not really be him making the decisions. I told my mother that I wanted to become a Nascar racer and while I am sure she would have eventually supported me, she did not immediately stick me in a car.

You don’t have to look far to see how bad child stars have it in the long run. Even eventual success stories like Drew Barrymore had a rough rough time growing up. And historically, those who start off like Lil Poopy usually end up like Amanda Bynes.

And like Poopy, I’d wager that MattB’s parents are architecting his budding career. Not that I don’t hope the best for you, MattyB, but take some time to do things that 10-year-olds do, like going to the roller rink or something.

On a lighter note, the reason MattyB came to my attention is because of this AMAZING video of him on Extra rapping with Mario Lopez. Lopez chooses to rap about his dog Julio and co-host Maria Menounos raps about, and I quote, “Following your dreams.” I had to watch it again to make sure that what I actually saw happened in real life. At least if the rap game does not work out MattyB you will always have the memory burned into your brain of him rapping with Mario Lopez.