Fred Durst directed some eHarmony commercials
Earlier this month, dating site eHarmony tweeted this photo of its CEO Neil Warren posing with Fred Durst. Apparently, the rapper is directing a series of commercials for them.
— eHarmony (@eHarmony) May 2, 2014
It’s possible eHarmony is trying to rebrand themselves as an “edgy” dating site for people who like to break stuff.
The company was founded in 2000 with promotional help from Focus on the Family, and previously focused on helping Christian singles meet. It famously denied gay people matches—essentially blocking them from using the site—before being sued in 2008. As a result of the lawsuit, in 2009 the company launched a dating site for gay people called “Compatible Partners.”
So what will an ad directed by an aging nu metal rapper for a Christian dating site look like? Check out our exclusive preview below.