Candy Rocket? Candy Rocket!

In a triumph of absurd viral marketing, a Japanese candy company hired a bunch of scientists to build a rocket fueled by candy. A Candy Rocket.

In a miracle of aeronautics, the small rocket shot 813 feet, fueled only with 20 Puccho candies, a popular Japanese taffy. Maybe, with enough research, unsustainable fossil fuels will be replaced with taffy, and we will all suddenly live inside a cheesy ’60s pop song.

[h/t Kotaku]