Crocs deleted this awful tweet about David Bowie

Extremely hip and cool shoe brand Crocs decided to use David Bowie’s untimely death to remind us all about, well, how hip and cool Crocs are. They tweeted an image of a white Croc shoe, with an Aladdin Sane lightning bolt shopped on top of it. The message implied that Bowie himself inspired the creation of the shoe people wear when they’ve lost the will to live; the white trash cousin of sandals; the Hot Pockets of shoes.

Weirdly, after receiving relentless criticism for the fairly tasteless attempt at inserting their brand into a conversation about the loss of a beloved songwriter, they deleted the tweet. Thankfully, my distinguished coworker Maggie Serota captured a screengrab.

Ah, beautiful. We’ve reached out to the Crocs PR person for comment, and will update the post should they respond.

Meanwhile, as of writing this post, Uggs has not yet tweeted a remembrance of David Bowie.



UPDATE, January 14: An earlier version of this post misidentified the lightning bolt as from the Ziggy Stardust album because we’re idiots.