Milo Yiannopoulos is grossly over-inflating his book sales
While it’s true that Milo Yiannopoulos’s self-published reactionary screed is a best-seller, the book certainly didn’t move the 100,000 units the former Breitbart editor’s PR team is claiming it sold on its July 4 publication date. According to Publishers Weekly, BookScan outlets reported that the title sold 18,268 copies in the first week of its early July release.
“Number of stories in the mainstream press announcing that my book is number one again, sold out within hours,” Yiannopoulos wrote on his Facebook page, “has shipped more than 100,000 copies: zero. But CNN has plenty of coverage for you threatening a guy who made a cartoon.”
Yiannopoulos was referring to Reddit poster “HanAssholeSolo,” who created a CNN video of President Trump wrestling the CNN logo.
The numbers are indeed impressive, but nowhere near the “Supermarket Sweep” scenario Yiannopoulos is describing.
The book hit #20 in the Apple iBooks store.
Amazon’s own lists tacitly corroborate these numbers… It is currently at #15 on Amazon’s new releases list, and does not land in the top 100 on its bestsellers list as of this writing.
Yiannopoulos is suing Simon & Schuster for $10 million because the major publishing house canceled his $250,000 deal after old remarks surfaced of the alt-right troll defending pedophilia.
“They have to pay for silencing conservatives and libertarians,” Yiannopoulos said. “How many more books could I have sold… with their marketing muscle?”
Reps for the publishing house dismissed the lawsuit as a baseless publicity ploy.