When you’re hanging out with Odd Future, I can’t imagine there’d be much else on your mind.
If you follow the incendiary yet relentlessly-hilarious (to some) Tyler, the Creator on Twitter and in interviews, it should be glaringly obvious that he wants nothing to do with the “underground” label many music fans and critics have slapped on him.
“Fuck the underground,” he told Rosenburg of Hot 97, “None of my goals were set to be with none of these underground artists, I hate them.”
Mentions of the underground can now be swept right back where they came from as Odd Future’s meteoric rise has Tyler seeing collaborations with respected, established artists, international tours and MTV VMA nominations, for both Best New Artist and Video Of The Year.
To most “underground” purists, MTV spells “sell out,” which should indicate just how excited Tyler is for his nominations; he released a flurry of colorful Tweets after warning his followers, “Un-Follow Me Now, This Is Gonna Be the Only Thing I Tweet About For The Next Week. Ive Wanted This For Years Fuck. What The Fuck.”
Plenty of drama and hilarity is sure to come following the actual VMAs, as Tyler is going up against a formidable opponent of the Wolf Gang in the Video Of The Year category: Bruno Mars himself. Those unfamiliar with Bruno Mars/Odd Future tensions might recognize Tyler’s nominated video, the lyrics of which describe Mars being stabbed in his “god damned esophagus.”
The maniacally desired VMA nods come on the same day as the video release of Tyler’s most recent collaboration with Pusha T. The Clipse rapper signed to Kanye West’s label GOOD Music last September and is due to release his first EP “Fear of God: Let Us Pray” August 23, which includes featured artists Rick Ross, Pharrell, and as expected, Kanye West.
Pusha’s video features the two artists donning black ski masks, dressing up like each other and causing mischief around Los Angeles with Tyler’s friends–also known as “director follows Tyler and friends around on a Tuesday afternoon.”