Murs may not be the first rapper on everyone’s mind nowadays, but in the sad state of radio hip-hop, that might be a good thing. I have to admit that I wasn’t initially familiar with the lyricist, but seeing that his latest video coincides with a Ski Beatz project? I’m sold.

David Willis, a.k.a. Ski Beatz, has worked with some of rap’s top billers like Jay-Z, Mos Def and Jay Electronica in his 20+ year career and is showing no signs of slowing.

The production for “Epic Salutations,” the first track from Murs’s 2011 release “Love & Rockets, Volume 1: The Transformation,” is as enticing and hypnotic as the video treatment, featuring Murs and some interstellar graphics. The more time I spend talking about the song is more time wasted not listening.

All lyrics, no hook and a good beat. Just like Mom used to make.