Fashion week took on an unexpectedly geeky vibe this week when a handful of Diane Von Furstenberg’s models emerged onto the runway wearing Google Glasses to match their colorful Spring 2013 looks.
For the uninitiated, Google Glasses contain a tiny square lens embedded with a camera, monitor and microphone, which can play videos, text message, tweet and even video chat, responding to voice demands.
“I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion,” said Furstenberg.
The glasses promise an “augmented reality,” one that brings information away from our fingertips and closer to our corneas, practically embedding hand-held computing into our eyes. While many, including Furstenberg, can’t wait for the $1,500 specs to hit the market alongside her designs in Spring 2013, others find the prospect of a completely digitized life rather frightening.
Scary or not, the Glass Explorer Edition on the models weren’t exactly a fashion flop: the colorful or chrome detail matched the models’ graphic print dresses and looked no less natural than a bluetooth earpiece.
Watch the whole show here, and check out a short film “Sight” by Eran May-Raz and Daniel Lazo, depicting a world where humans have retinal implants, bringing digitization even closer to their brains.