McDonald’s had a great season last winter. Sales were up 9.8% in December, an up-tick felt throughout the restaurant industry due to the unseasonably warm winter. People eat out when it’s mild, even if that just means the drive-through.
This winter, restaurants are retooling their plans to try to match last winter’s sales, which means bad news for McRib fans, as McDonald’s is pushing the yearly limited-time-restructured-pork-sandwich to late December.
According to AdAge, the McRib marketing window was originally scheduled for Oct. 22 through Nov. 11, but McDonald’s will now sell two other sandwiches, “the Cheddar Bacon Onion Angus burger and a similarly dressed chicken sandwich,” in its place. Both are positioned as “premium items with higher prices.” The McRib will “likely be phased out in January.”
So there you go: the funky-strange climate is making you wait for your McRib this year. Maybe if the droughts and hurricanes didn’t terrify us enough, this will?