Story by SB Kasulke
I held one sincere hope upon arriving to Mr. C’s in Beverly Hills to cover the Sony X headphones and Nylon’s September issue release party: that every celebrity would arrive donned in Sony’s new audio gear, and spend all night blasting Fugazi into their eardrums, completely ignoring all press and other life forms for the evening’s entirety.
Alas, that did not happen. But the party was pretty awesome. Consider:
First, the festivities occurred on a shmancy rooftop in Beverly Hills, which is both cool and makes me feel like I’m living inside an Eagles song, in a good way. Before the rooftop party commenced was the step and repeat, when famous people (Glee’s Leah Michele, Luccy Hale from Pretty Little Liars and her date from Teen Wolf Colton Hayes) did not wear Sony’s headphones but did have their pictures taken eight thousand times and told reporters that many of them preferred The Voice to The X Factor, but The Voice has Brittany so what are you gonna do.
Inside the party Sony had a table set up where a cheerful blonde rep handed out “passports” to guests. Five tables were set up around the party, where the (surprisingly comfortable and non-greasy-despite-everyone-sharing-them) X factor headphones were hooked into various Sony tablets, each set up with a playlist based off of an L.A. neighborhood. In stark contrast to the Beverly Hills playlist featuring the death knell Weezer track of the same name, the Compton station was crowded the entire night because, Dog or Lion, everyone loves Snoop.
Upon getting my Sony X passport stamped at all five playlists, I showed off my booklet back at the front and got both a nifty USB bracelet, and spent the remainder of the night drinking free beer and, most importantly, hogging the Compton playlist headphones to listen to Snoop.
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