PETA is like the Morrissey of non-profit organizations: theoretically I like what they stand for, but they are assholes about it. We know that animals deserve rights. We know that PETA feels that eating meat is the worst thing on planet earth. But as much as PETA would like us to stop eating that meat, they simply cannot make us do it.

PETA stands for good things; let’s get that out of the way. Now, that said, PETA continuously finds new ways to make me hate them and lose their last string of legitimacy. PETA is just a walking headline. They exist to cram down our throats how terrible we are for eating meat or wearing a leather jacket. The only problem is, there advertising tactics make me even more excited to wear my leather jacket out.

Today PETA unveiled their new partnership with Mike “The Situation” Sorrentino. It is awful. Like, more cheesy then an awards show. It includes: The “Situation” with his trademark asshole smirk, a 10 pack, a backwards hat, a pussy joke, a pun inside a pun, high-top shoes with an Ace bandage, and a cat that looks like “The Situation” slipped him some of his pain pills.

How is this advertisement not supposed to be seen as a joke? I mean, really, who will take this seriously? Mike Sorrentino is not even a likeable character on “The Jersey Shore” so I guess it is fitting. It is a rite of passage now for D-List celebrities to partner up with PETA. Maybe it is just the evolution of those trying to hold on to their 15 minutes of fame.

If PETA cared just as much about protecting animals as they do in making headlines, I bet animals would be much better off. In fact, if animals could talk, I bet the first thing they would do is tell PETA to shut the fuck up. Let me know in the comments your favorite PETA moment!

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