MINI, makers of the adorable MINI Cooper, has teamed up with SPCA for what might be the best ad campaign ever created: “Driving Dogs,” a project aimed at showing off the intelligence of rescue dogs, while simultaneously scoring MINI a viral hit.
Of course it’s working. The video above, in which three dogs—Monty, Ginny and Porter—drive MINIs very slowly around a race track while a trainer yells commands from a few inches out the window, has been making its way around the internet, and the Facebook Page, Driving Dogs, already has over 10K likes. The dogs look surprisingly natural in the driver’s seat—like scruffy little chauffeurs.
Here are a few pics of the dogs practicing:
And videos introducing the pups to potential rescuers:
December 14, 2012 at 10:37 pm, Sandy Best said:
They learn how to drive.
March 15, 2013 at 12:12 am, Rory James Lane said:
Thankyou Captain Obvious!
December 15, 2012 at 5:25 am, Racquel Hibdon said:
wow really well I guess we know who the new designated driver will be!
January 04, 2013 at 3:17 pm, Steve Scheinflooug said:
Unbeleiveable! Awesome job
January 04, 2013 at 9:54 pm, Jeffrey Jacobs said:
Proves that they still drive better then women.
January 15, 2013 at 3:55 am, Cori Payne said:
says the twink with the fag emo haircut.
February 03, 2013 at 7:33 am, Ash Saba said:
lol u mad ?
January 19, 2013 at 3:42 am, Taylor Lilley said:
How awesome!
February 02, 2013 at 12:09 am, Ben Griffes said:
What is the point to this?
March 15, 2013 at 12:12 am, Rory James Lane said:
The SPCA did this to draw attention to the fact that stray dogs are just as smart/valuable as any other dog. Pretty effective marketing if you ask me, it got you here.
February 03, 2013 at 7:33 am, Ash Saba said:
haha so cool.
February 04, 2013 at 4:58 am, Ash Saba said:
Allison Harland
February 05, 2013 at 9:53 am, Bakeca XincontriAdulti said:
Thanks for the info.
March 27, 2013 at 9:30 am, Man questioned about drunk driving, tells cops ‘my dog was driving’; gets 10 months in jail | Death and Taxes said:
[...] future reference, instead of kicking Gell might want to just bring up this video on YouTube to prove that dogs can and do, in fact, [...]
March 27, 2013 at 12:23 pm, Man questioned about drunk driving, tells cops ‘my dog was driving’… « MASSACHUSETTS DRUNK DRIVING, OUI, DWI, DUI – WORCESTER COUNTY DRUNK DRIVING LAWYER & ALL CRIMINAL DEFENSE said:
[...] future reference, instead of kicking Gell might want to just bring up this video on YouTube to prove that dogs can and do, in fact, [...]
March 27, 2013 at 4:30 pm, Man questioned about drunk driving, tells cops ‘my dog was driving’; gets 10 months in jail | Brav's Bookmarks said:
[...] future reference, instead of kicking Gell might want to just bring up this video on YouTube to prove that dogs can and do, in fact, [...]
May 16, 2013 at 5:36 pm, SAY WHAAA dos cand drive now :D | MY BLOG said:
[...] http://www.deathandtaxesmag.com/192171/watch-three-dogs-learn-how-to-drive/ [...]