Lincoln (cars, that is) recently debuted its “Hello Again” ad campaign, which aims take a new look at the luxury car. The campaign is not solely focused on cars however—the company is looking to “transform classic works into entirely new, fresh, original creations.”
For one of the first transformations Beck has teamed with famed director Chris Milk (Arcade Fire) for a special one-time performance of David Bowie’s “Sound and Vision” with an orchestra of 170 musicians. This will be recorded using the latest 360º equipment allowing the viewers to move within the environment and change the direction of the audio in real time.
The video will be shown online February 10th. We look forward to seeing what other tricks Lincoln has up its sleeve for this campaign. Check out the trailer for the performance below.
February 12, 2013 at 9:55 am, Beck reimagines the Bowie classic ‘Sound and Vision’ with 167-piece orchestra | Death and Taxes said:
[...] As if that was not enough, Beck’s father David Campbell conducted the ensemble and celebrated director Chris Milk (Arcade Fire) created a 360-degree interactive experience where the music and the musicians surrounded the audience. What came to fruition was much more beautiful and exciting than even we expected from the event when we previewed it last week. [...]