Watch LeVar Burton’s emotional reaction to ‘Reading Rainbow’ Kickstarter hitting $1 million in a day
LeVar Burton launched a Kickstarter campaign on Wednesday to reboot “Reading Rainbow” with a goal to raise $1 million. He ended up hitting his goal on just the first day alone.
Which is especially amazing considering the donors won’t be directly benefitting themselves. Burton wants to create a new “Reading Rainbow” for kids in a classroom setting. Unlike previous smash hits on Kickstarter like Pebble watch or the “Veronica Mars” movie, this one is primarily being funded for the benefit of others. Gotta love it when the nerd quotient of the internet comes together for the greater good.
Watch LeVar well up with tears below as the campaign crosses the $1 million mark, and visit his Kickstarter here.