Urban Outfitters now biggest seller of vinyl records
“Music is very, very important to the Urban customer… in fact, we are the world’s number one vinyl seller,” explained Calvin Hollinger, the company’s chief administrative officer, during a meeting with analysts on Tuesday.
This isn’t actually too surprising, considering most LPs are sold in independent stores, and given that Urban is a huge chain store, it easily outsells everyone else.
But also, let there no longer be any doubt—vinyl is now primarily purchased as a fashion accessory, bought not for the music it contains, but for the lifestyle it conveys. The market for LPs is now driven by high schoolers (Urban’s main customers, though they’re struggling to get college kids to shop at their stores again) looking to purchase into a false idea of analog hipness.
One other interesting fact you might not know: Urban Outfitters doesn’t even own or manage any of their vinyl, like a typical dusty ol’ record store might. Similar to how Wal-Mart manages its stock, the company essentially just rents out its coveted shelves to roughly 100 different vendors. Ah, the joys of hip consumerism.