Technology Trumps the Sense of Smell Among Young People

Technology Trumps the Sense of Smell Among Young People

May 27, 2011

This might be the best “Would You Rather” question I’ve heard since: “Would you rather eat a light bulb on fire, or have no family?”

Apple Store Technology Trumps the Sense of Smell Among Young People

Over the course of the past 10 years electronics have quickly and effectively taken over our lives. It always seems that the younger you are the more you tend to rely on the Internet, cell phones, laptops and various Apple products simply to get through the day. We use technology to stay in contact with friends and family, get our news, and figure out where the hell we’re going.

I’ll be the first to admit to having an acute addiction to my laptop that sometimes causes me to waste an enormous amount of time. And just yesterday I watched as an unnamed Death and Taxes editor wandered the streets of the West Village paying no heed to traffic as he stared at his iPhone looking for directions to a bar across the street.

So when I heard that 53 percent of 7,000 technologically dependent members of today’s youth decided they’d rather sacrifice their sense of smell than technology it shouldn’t have been too much of a shocker.

But I’m not among the slight majority. I think senses are pretty dope, and without smell, taste suffers dramatically. Food is too important to take that kind of risk. Learning Morse code and re-learning how to utilize our postal system are better options than never tasting a medium rare filet mignon again.

McCann Worldgroup’s survey involved 7,000 people between the ages of 16-30 years old from around the world. The participants were from the U.S., U.K., Spain, China Brazil, and Mexico.

“What we saw is that technology is the great global unifier. It is the glue that binds this generation together and fuels the motivations that define them,” said Laura Simpson, Global IQ Director for McCann Worldgroup. “Young people utilize technology as a kind of supersense which connects them to infinite knowledge, friends and entertainment opportunities.”

Technology certainly has brought with it certain advantages. Business is more efficient and communication has never been easier. However it has stunted our societies interpersonal skills now that e-mail and text messages have replaced phone calls and face to face meetings.

The question remains: is this good or bad for society? The fact that the population’s younger generation feels as though their sense of smell is obsolete compared to their iPhone is a scary thought. But then again, giving up all the great technology we have now would be like going from the best sex of your life to masturbating with your off hand. Sure, you’d get used to it, but you’d never forget how awesome the sex was.

[Daily Intel via Bizreport]

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